Do Good. Make Money

Your portal to purposeful copy

Emails that engage

Is sending out image-rich, sales-heavy emails making you feel a bit greasy? It’s time to start sending emails people look forward to. Say goodbye to the spam folder and hello to your loyal customers. 

Copy that connects

Does the thought of writing your own copy make you sweat? Are the words good enough, but not quite amazing? Let’s put more you in your business.

Business that makes a difference

Are you using your business to make the world a better place? Tell people about it. In great detail. It’s the difference between surviving and thriving.

“I always found it challenging writing about my own artworks, even more putting them under the same umbrella and explaining why people need to buy them. Luckily the stars aligned and I came across Michael’s website. After an enjoyable, relaxed, but purposeful meeting, he managed to effortlessly capture the essence of my work and write insightful motivation-driven content for my landing page.”

– Ingrid Nuss, South African visual artist

Here’s what I can do for you.

People read more now than ever before. It’s not novels they’re reading. It’s not Hemingway nor Steinbeck they’re settling into. It’s copy — websites, emails, blog posts. 

It could be your copy. All about you and your business and what you stand for and why you do what you do.

If you want to thrive, your copy needs to show why you’re the right choice. Why supporting you will make the world a better place. Why you deserve to thrive. 

Because people are taking the time to learn about what a business stands for before they choose to support them. 

Quite a job for a business owner. Not like you have enough to do already. 

“As a small business owner, the to-do lists are always falling off the page and Michael gets this. He took ‘write monthly newsletter and press releases’ off my list and I am forever grateful. I can be very particular, but he understood the brief and nailed it with very little effort from my side. I would recommend his services to anyone. Professional and easy to work with.”

-Zydia Botes, founder of Something Good Studio

Here’s How It Works

  1. We set up a 15 minute discovery call. This gives us an idea of what we’re trying to achieve.
  2. I’ll send you a briefing document to fill out. This gives me a clear idea of the scope of the project.
  3. Once you’ve completed the brief, I’ll send you a detailed proposal with pricing options.
  4. Review the proposal and decide how you’d like to invest in your business.

This helps me dig in to who your customers are and what they really want.

It helps you identify what success looks like moving forward.

It gives us a chance to make a plan to achieve that goal.

“Working with Michael to write the text for an upcoming email campaign was an easy process, and the end result was something I was confident in sending out to my potential customers. Despite being on the opposite side of the world, Michael was super flexible and always willing to work around my schedule. Definitely recommend.

– Connor Halline. Founder of PolitIQ

Enjoy Your Success

You don’t have to rush your way through the writing process anymore. That’s my problem now.

You can focus on getting ahead of your competition. That holiday abroad isn’t such a pipe dream. 

You can treat yourself. Buy that special something for a special someone. Finish your house, buy a new car, send your children to university. 

You might even be able to take a day off.

Whatever you’ve sacrificed to build your business will be yours once again. What’s it worth to you?

Are you ready to get started?

Seriously though, take a day off. You deserve it.