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Do Good. Make Money

Your portal to purposeful copy

Emails that engage

Is sending out image-rich, sales-heavy emails making you feel a bit greasy? It’s time to start sending emails people look forward to. Say goodbye to the spam folder and hello to your loyal customers. 

Copy that connects

Does the thought of writing your own copy make you sweat? Are the words good enough, but not quite amazing? Let’s put more you in your business.

Business that makes a difference

Are you using your business to make the world a better place? Tell people about it. In great detail. It’s the difference between surviving and thriving.

Here’s what I can do for you.

People read more now than ever before. It’s not novels they’re reading. It’s not Hemingway nor Steinbeck they’re settling into. It’s copy — websites, emails, blog posts. 

It could be your copy. All about you and your business and what you stand for and why you do what you do.

If you want to thrive, your copy needs to show why you’re the right choice. Why supporting you will make the world a better place. Why you deserve to thrive. 

Because people are taking the time to learn about what a business stands for before they choose to support them. 

Quite a job for a business owner. Not like you have enough to do already. 

“As a small business owner, the to-do lists are always falling off the page and Michael gets this. He took ‘write monthly newsletter and press releases’ off my list and I am forever grateful. I can be very particular, but he understood the brief and nailed it with very little effort from my side. I would recommend his services to anyone. Professional and easy to work with.”

-Zydia Botes, founder of Something Good Studio

You’re A Business Owner, Not A Copywriter

You’re not only a business owner. You’re also an accountant, marketer, HR, distribution manager, secretary…. 

And now you’re expected to be a writer too.

How many hats can one person wear?  

You do all the hard work. Now all it takes is the right words to give your business that final push.  

The good news is there are people out there that know what the right words are. They know how to use them. And you can forget about your keyboard forever. 

You might be thinking that you’re the best person to write about your own company. You know it inside out. You know your customers. You know your product. 

So why’s it so hard?

It comes down to knowing your product too well. Your customers don’t need all the details. They need the right details.

It’s a case of the pickle not being able to see the label from inside the jar. All you need is an outside perspective. And that’s where a professional comes in. 

“I always found it challenging writing about my own artworks, even more putting them under the same umbrella and explaining why people need to buy them. Luckily the stars aligned and I came across Michael’s website. After an enjoyable, relaxed, but purposeful meeting, he managed to effortlessly capture the essence of my work and write insightful motivation-driven content for my landing page.”

– Ingrid Nuss, South African visual artist

Here’s How It Works

  1. We set up a 15 minute discovery call (if you hate phone calls, we can skip this step). This gives me a rough idea of what you need and what we’re trying to achieve
  2. You’ll then get a briefing document to fill out (we can do this over the phone if you hate filling stuff out). This gives me a clear idea of the scope of the project 
  3. Once you’ve completed the brief, I can send you a detailed proposal with pricing options  
  4. You review the proposal and decide how you would like to invest in your business 

All of this helps me find out who your customers are and what they want. It gives you a chance to identify what you want to achieve moving forward.

And it gives you the opportunity to have all this displayed on your website in a compelling way.

“Working with Michael to write the text for an upcoming email campaign was an easy process, and the end result was something I was confident in sending out to my potential customers. Despite being on the opposite side of the world, Michael was super flexible and always willing to work around my schedule. Definitely recommend.

– Connor Halline. Founder of PolitIQ

Enjoy Your Success

You won’t have to guess your way through the writing process anymore. That’s my problem now.

You can focus on getting ahead of your competition. That holiday abroad isn’t such a pipe dream. 

You’ll finally be able to treat yourself. You can buy that special something for that special someone. Finish your house, buy a new car, send your children to university. 

You might even be able to take a day off.

Whatever you’ve been sacrificing so that you can build your business, will be yours once again. What’s it worth to you?

Are you ready to get started?

Seriously though, take a day off. You deserve it.