Do Good. Make Money

Your portal to purposeful copy

Emails that engage

Is sending out image-rich, sales-heavy emails making you feel a bit greasy? It’s time to start sending emails people look forward to. Say goodbye to the spam folder and hello to your loyal customers. 

Copy that connects

Does the thought of writing your own copy make you sweat? Are the words good enough, but not quite amazing? Let’s put more you in your business.

Business that makes a difference

Are you using your business to make the world a better place? Tell people about it. In great detail. It’s the difference between surviving and thriving.

People read more now than ever before. It’s not novels they’re reading. It’s not Hemingway nor Steinbeck they’re settling into. It’s copy — websites, emails, blog posts. 

It could be your copy. All about you and your business and what you stand for and why you do what you do.

If you want to thrive, your copy needs to show why you’re the right choice. Why supporting you will make the world a better place. Why you deserve to thrive. 

Because people are taking the time to learn about what a business stands for before they choose to support them. 

Quite a job for a business owner. Not like you have enough to do already. 

Here’s what I can do for you.

“As a small business owner, the to-do lists are always falling off the page and Michael gets this. He took ‘write monthly newsletter and press releases’ off my list and I am forever grateful. I can be very particular, but he understood the brief and nailed it with very little effort from my side. I would recommend his services to anyone. Professional and easy to work with.”

-Zydia Botes, founder of Something Good Studio

Stop Leaving Money On The Table

There’s nothing worse than staring at a blank page. The blinking cursor mocking you. You sit down to write about your business and…nothing.

What are you going to say? What tone should you use? Who are you talking to anyway?

So the words often fall by the wayside. Declared “good enough” and thrown up online.

The truth is, without the right words, you’re leaving money on the table.

Browsers will keep browsing. And business won’t be as good as it should be.

You’re A Business Owner, Not A Copywriter

You’re not only a business owner. You’re also an accountant, marketer, HR, distribution manager, secretary…. 

And now you’re expected to be a writer too.

How many hats can one person wear?  

You do all the hard work. Now all it takes is the right words to give your business that final push.  

The good news is there are people out there that know what the right words are. They know how to use them. And you can forget about your keyboard forever. 

Now you might be thinking that you’re the best person to write about your own company. You know it inside out. You know your customers. You know your product. 

So why’s it so hard?

It comes down to knowing your product too well. Your customers don’t need all the details. They need the right details.

It’s a case of the pickle not being able to see the label from inside the jar. All you need is an outside perspective. And that’s where a professional comes in. 

“I always found it challenging writing about my own artworks, even more putting them under the same umbrella and explaining why people need to buy them. Luckily the stars aligned and I came across Michael’s website. After an enjoyable, relaxed, but purposeful meeting, he managed to effortlessly capture the essence of my work and write insightful motivation-driven content for my landing page.”

– Ingrid Nuss, South African visual artist

Here’s How It Works

  1. We set up a 15 minute discovery call (if you hate phone calls, we can skip this step). This gives me a rough idea of what you need and what we’re trying to achieve
  2. You’ll then get a briefing document to fill out (we can do this over the phone if you hate filling stuff out). This gives me a clear idea of the scope of the project 
  3. Once you’ve completed the brief, I can send you a detailed proposal with pricing options  
  4. You review the proposal and decide how you would like to invest in your business 

All of this helps me find out who your customers are and what they want. It gives you a chance to identify what you want to achieve moving forward.

And it gives you the opportunity to have all this displayed on your website in a compelling way.

“Working with Michael to write the text for an upcoming email campaign was an easy process, and the end result was something I was confident in sending out to my potential customers. Despite being on the opposite side of the world, Michael was super flexible and always willing to work around my schedule. Definitely recommend.

– Connor Halline. Founder of PolitIQ

Enjoy Your Success

You won’t have to guess your way through the writing process anymore. That’s my problem now.

You can focus on getting ahead of your competition. That holiday abroad isn’t such a pipe dream. 

You’ll finally be able to treat yourself. You can buy that special something for that special someone. Finish your house, buy a new car, send your children to university. 

You might even be able to take a day off.

Whatever you’ve been sacrificing so that you can build your business, will be yours once again. 

Is your backspace key working overtime? Is the blinking cursor mocking you?  


Website Copy

People on the internet are distracted. They’re moving fast. Looking for answers.

A sexy design and a smooth user experience are important. But if your site doesn’t show them what they’re looking for, they’re outta there. 

They want stuff. And they want it now.

Do you want to turn distracted browsers into engaged customers?

Then let’s give them copy that leaves them wanting more. And that ‘more’ just so happens to be your product or service.

Email Marketing

Do you want your marketing emails to be less… salesy?

You probably know that email marketing offers the best return on investment out of most marketing channels.

You know it’s important. But it’s more things to write. 


So you go for the easy way out. 

The trap of sending out image heavy emails filled to the brim with deals and products and links and as much stuff as you can possibly cram into one email. 

If these emails aren’t going straight to the spam folder, your open rates are low. And your conversion rate is even lower. 

More work for you. With subpar results. 

Here’s the thing. People are bombarded with advertising all day. Push too hard in your emails, and they’re going straight to the junk folder.

Email is the place where you build a relationship with your customers. It’s where you engage your audience. It’s where you nurture your prospects. It’s how the masses get to know you. 

So when you have a sale, and you tell them about it, people will click. Not on the delete button. On the buy button. 

How do we do this? Stories, my friend, stories. Stories about your brand, about your products.

Stories about the problems your business solves. Stories about why your dog is employee of the month for the 32nd month in a row. 

People love stories.

Not a storyteller?

You’re in luck.

I am. 

And if you have a healthy sized email list that you’re not connecting with, CLICK THE DAMN BUTTON!

Cause Campaigns

Now this is a big one. An overlooked one. Cause campaigns tick so many boxes in terms of building your business and making the world a better place that I’ve dedicated a whole page to them. 

It’s a good read. If you’re tired of reading, bookmark it for later.   

Here’s the gist. You choose a non-profit organisation or a cause that you want to support. And through your business, you support it. 

The NPO gets support and continues it’s good work. You use the partnership to get exposure and more business.

People associate your business with good things. Everybody is stoked. 

Before you ask, tooting your own horn about your good deeds is not immoral.

The more people that know about it, the more business you get, and the more you can support the good cause. It’s a self fulfilling cycle where everybody wins. 

So go ahead, toot your own horn. The world will be glad you did. 

Are you ready to get started?

Seriously though, take a day off. You deserve it.